Customers' perception of brand personality: The case of Safaricom & Celtel

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Customers' perception of brand personality,the case of Safaricom & Celtel.pdf (25.64 MB)

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2006-08

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Egerton University

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Brand personality, Safaricom & Celtel

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http://41.89.96.81:4000/handle/123456789/2273

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Faculty of Commerce

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